Performance Marketing Specialist – HP NL


As a Performance Marketing Specialist, you and the internal marketing team are responsible for developing the Northern European Instant Ink and HP Marketing strategy. In this role, you execute the Marketing strategies together with the marketing managers of each region.

What is in it for you?

Within HP you will have the opportunity to experience what it is like to work at an internationally dynamic company, acting in a rapidly changing market, with innovative products / solutions. A company where people, diversity, enthusiasm, passion, empathy and sustainability are central.

Key Responsibilities:

  • Collaborate with Marketing leadership team on developing the Northern Europe Instant Ink and HP+ marketing strategy
  • Execute the instant Ink and HP+ marketing strategy with Marketing managers across the region
  • Analyse traffic and data to uncover opportunities for scaling and efficiencies
  • Develop and execute insights and data based approaches to acquire instant ink customers
  • Collaborate with key stakeholders within category, retail and worldwide marketing team on driving strategic initiatives
  • Ensure consistency in measurement framework across communication channels, and initiatives
  • Own and execute the HP+ and Instant Ink media plans end-to-end


  • Minimum 5 years experience with consumer digital marketing, with a proven track record
  • Demonstrated experience of digital media planning and execution vs objectives and KPIs
  • Strong project manager skills
  • Data and insights driven approach to marketing
  • Ability to operate and execute in a matrix organisation with multiple stakeholders
  • A positive can-do attitude and a growth mindset
  • Fluency in English, written and orally. Local language considered a plus, but not a requirement

What does IPG have to offer you:

At IPG, we believe it is important to invest time in professional growth. Our name actually already indicates this. “Inspire People to Grow”. We do this by giving you opportunities to further develop your competencies that are important in the performance of the position and that are appropriate to your ambition. Our employees are given the opportunity to use an E-learning platform during the year where you can follow various training courses at your own discretion. Become part of our team where we create close relationships with our customers and partners.

IPG offers the following conditions for this position:

  • We are a dynamic company, with customers in various markets
  • Good primary and secondary employment conditions
  • An attractive starting salary between € 3600 and € 4000
  • 27 days of leave
  • Pension scheme
  • Telephone and laptop

Thank you for taking the time to review our vacancy. Do you see yourself in this position and do you have the necessary experience, apply today, we would like to know more about you. If you know someone who may be suitable for this position, please refer her or him or her as well.

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